jENNIFER bABIN
In my journey through social media management, I have successfully overseen a diverse portfolio of 19 social media pages, demonstrating my ability to multitask and strategize effectively. Recognizing the need for optimization, I streamlined the portfolio to seven pages, where I assumed sole responsibility. Leveraging my expertise, I implemented a results-oriented content strategy that propelled the company and its properties to unprecedented heights. By utilizing Facebook and Instagram as our primary platforms, I showcased the tremendous potential of social media in driving sales and enhancing brand visibility. Demonstrating unwavering commitment, I consistently posted engaging content three times a week across both platforms, consistently reinforcing our brand's presence. Moreover, I facilitated regular meetings with the company president, presenting progress reports and innovative ideas to further strengthen our brands. With two platforms launched from scratch under my guidance, they now boast a remarkable following of over 3,000 engaged followers per property, effectively establishing a strong brand identity within the community.
accounts
My Strategy
GOAL
- Grow Brand Identity
- Keep a consistent present on platforms.
PROCESS
Identify the targeted audience for each property.
Analyze and break down different aspects of each property, such as the pool at a hotel or the burgers at a restaurant.
Conduct a comparative analysis to understand the unique selling points of each property.
Create a social media calendar that combines the targeted audience with one aspect of the property.
For example, pairing business travelers with the hotel pool as a quick escape from work, or targeting military personnel with massive burgers to satisfy their hungry appetites.
Develop content that evokes a sense of FOMO (Fear of Missing Out) among viewers, enticing them to visit the property.
Repeat the process regularly to maintain engagement and interest.
