jENNIFER bABIN
Internal & External
Newsletter
Design and Management
I took on the responsibility of designing and managing weekly newsletters for both internal and external communication within the organization. These newsletters played a vital role in disseminating property news, important announcements, and recognizing outstanding employee achievements. Below are the key aspects of my involvement:
Internal Newsletters
- Created and designed bi-weekly newsletters for internal communication, targeted at corporation management, property managers, and all employees.
- Curated and crafted engaging content to keep the recipients informed about the latest updates, company news, and upcoming events.
- Ensured that the newsletters were visually appealing, user-friendly, and optimized for digital signage display.
- Collaborated with different departments to gather relevant information and updates, maintaining an open line of communication to ensure accurate and timely content delivery.
- Incorporated employee recognition by featuring awards, milestones, and achievements to foster a sense of appreciation and motivation among the workforce.
external Newsletters
- Developed and managed newsletters for external communication, specifically targeted at our property's followers on various digital platforms.
- Built a subscriber base of over 5,000 individuals within a year, utilizing compelling content, attractive visuals, and strategic promotional campaigns.
- Created an email list of over 500 subscribers, implementing effective strategies to engage the audience and drive conversions.
- Crafted informative articles, announcements, and exclusive offers to keep the subscribers informed and engaged with the property's offerings.
- Utilized analytics and feedback to continuously improve the content, design, and overall effectiveness of the external newsletters.